Conviu help and FAQ
  • Introduction to the Conviu application
  • Information about Conviu
    • All the features of Conviu
    • How does Conviu work?
    • Who can use Conviu?
    • Registration
    • Price for Conviu
    • Billing information settings
    • Change of billing period
    • Language settings in Conviu
    • Add a user to the organization
    • Add an organization/add an e-shop
  • Data editing (XML and CSV)
    • Conviu as an XML editor
    • Data import
    • Data import - XML, FTP, web services, from file, additional import, retrieve data from Google sheets
    • Import error - feed cannot be read
    • XML Suppliers for e-shop
    • Custom import - import of your own (any) xml
    • Import data - load from Google Sheets table
    • Data export
    • Custom export - export of your own (any) xml
    • Variants in Custom XML / CSV / XLSX export
    • Export timer
    • Connecting of several XML
    • Additional import - Additional XML feed (csv, xls, web services, FTP)
    • Data export - download data from XML to csv
    • Where to get the URL of the XML feed Zboží.cz?
    • How to insert XML (URL of new export) into Zboží.cz?
    • Where to get the URL of the Heureka XML feed?
    • How to insert XML (URL of new export) into Heureka.cz?
    • Data editing - rules
    • Add an element
    • Edit an element
    • Hide an element
    • Hide the entire product
    • Bulk edit
    • Bulk editing of data
    • Bulk edit data - Google Sheets
    • Editing variants - rules for variants
    • The rule for adding a gift
    • How to create a custom label - g: custom_label?
    • Edit name - PRODUCTNAME
    • Rule for rewriting categories in XML
    • Rule for setting the price of transport - DELIVERY
    • Date adjustment rule (e.g. availability date)
    • The rule for hiding an element
    • The rule for hiding the product
    • How to adjust the selling price to another currency?
    • Adjustments within the rules - calculator
    • Editing within rules - nested structure - transport - DELIVERY
    • Parameter creation - PARAM
    • Pairing products on Heureka - Heureka pairer
    • Unformatted text (text without HTML characters)
    • A variable of type list (List variable) and separation into multiple elements
    • Automatic translation - of whole XML or only selected products. Automatic website translator
    • Detailed overview of changes at the product level
    • Page Feed for Google Ads or DSA for PPC
    • How to embed Page Feed in Google Ads?
    • Connection to Mall Marketplace
  • Automatic Bidding
    • What is a bidding?
    • Bidding strategy
    • Settings for automatic bidding
  • Pricing
    • Why Pricing?
    • Pricing strategies
  • Other
    • Suspension of the organization (e-shop)
    • Deleting an organization (e-shop)
  • Localization
    • 🇨🇿Čeština
    • 🇺🇸English
    • 🇩🇪Deutsch
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  1. Automatic Bidding

Bidding strategy

Conviu has a tool up for all bidding strategies, ie cost-per-click (CPC) pricing in all comparison shopping sites. And you don't have to choose - you can apply a different approach to each part of your e-shop's assortment.

You can set bidding according to:

  • required positions (so-called position targeting)

  • difference in prices compared to the competition

  • percentage of cost of turnover (PNO)

  • margins

  • stock availability

  • products in action

  • categories, manufacturers, brands

  • competition prices

  • top products

Thanks to the connection to the Heureka.cz and Zboží.cz APIs, automatic cost-per-click optimization for individual products can take place up to 12 times a day, day and night, 7 days a week. Of course, you can also set a maximum cost-per-click and automatically turn off failed items.

A poorly set bidding strategy can be costly. So we also offer the option to switch to Smart Bidding, which sets and evaluates bidding itself, according to ROAS (return on investment).

PreviousWhat is a bidding?NextSettings for automatic bidding

Last updated 3 years ago

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