# Bidding strategy

Conviu has a tool up for all bidding strategies, ie cost-per-click (CPC) pricing in all comparison shopping sites. And you don't have to choose - you can apply a different approach to each part of your e-shop's assortment.

You can set bidding according to: 

* required positions (so-called position targeting) 
* difference in prices compared to the competition 
* percentage of cost of turnover (PNO) 
* margins 
* stock availability  
* products in action 
* categories, manufacturers, brands 
* competition prices
* top products

Thanks to the connection to the Heureka.cz and Zboží.cz APIs, automatic cost-per-click optimization for individual products can take place up to 12 times a day, day and night, 7 days a week. Of course, you can also set a maximum cost-per-click and automatically turn off failed items.

A poorly set bidding strategy can be costly. So we also offer the option to switch to Smart Bidding, which sets and evaluates bidding itself, according to ROAS (return on investment).