# Introduction to the Conviu application

The conviu tool makes a lot of work easier for you. Also everything is clear and simple.

If you are dealing with XML editing, auto-bidding settings (automatic cost-per-click settings), product matching or pricing, our tool Conviu will make your work easier. Conviu will also help you find out what are the TOP products on the market in certain categories or the prices of products of certain competitors. The tool can also connect data from several suppliers, create xml for your e-shop or advertising system and automatically overestimate your products on e-shop.&#x20;

CONVIU is a simple, fast tool using the latest elements. Updates the data every hour at a minute of your choice. For comparison shopping sites, we use the connection to the API Zboží and Heureka. Our Pairer automatically offers pairing products. Just confirm and the products will pair - it's easy and fast. The tool can also bulk transcribe data according to Google Sheets. Or create your own template in which Conviu will generate a product feed for you at lightning speed!

Our team of several programmers is preparing other useful features and "tweaks".

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# Information about Conviu

Basic information about the Conviu tool to help you answer your questions.

{% content-ref url="/pages/-MlPAYUY84q9rqfPLG9O" %}
[All the features of Conviu](/information-about-conviu/all-the-features-of-conviu)
{% endcontent-ref %}

{% content-ref url="/pages/-MlPF3wyby-2t5QTdgLX" %}
[How does Conviu work?](/information-about-conviu/how-does-conviu-work)
{% endcontent-ref %}

{% content-ref url="/pages/-MlPFcBX20uJB3Hn6tYd" %}
[Who can use Conviu?](/information-about-conviu/who-can-use-conviu)
{% endcontent-ref %}

{% content-ref url="/pages/-MlPFmbXV0h3S8GzEH34" %}
[Registration](/information-about-conviu/registration)
{% endcontent-ref %}

{% content-ref url="/pages/-MlPGDqAlfzCt82xenRp" %}
[Price for Conviu](/information-about-conviu/price-for-conviu)
{% endcontent-ref %}

{% content-ref url="/pages/-MlPGKfimu\_hw4gd--C1" %}
[Billing information settings](/information-about-conviu/billing-information-settings)
{% endcontent-ref %}

{% content-ref url="/pages/-MlPG\_wlrnsZAyetW-e7" %}
[Change of billing period](/information-about-conviu/change-of-billing-period)
{% endcontent-ref %}

{% content-ref url="/pages/-MlPGeMKX6UMEWjgnbkt" %}
[Language settings in Conviu](/information-about-conviu/language-settings-in-conviu)
{% endcontent-ref %}

{% content-ref url="/pages/-MlPGrMPJU2OUPlQrHLA" %}
[Add a user to the organization](/information-about-conviu/add-a-user-to-the-organization)
{% endcontent-ref %}

{% content-ref url="/pages/-MlPGja5B51kXXbJ2Obj" %}
[Add an organization/add an e-shop](/information-about-conviu/add-an-organization-add-an-e-shop)
{% endcontent-ref %}


# All the features of Conviu

Everything you can use Conviu for.

One tool for everything - xml (data) editing, bidding settings, price monitoring, TOP products, pricing.

* Any format can be supplied.&#x20;
* It can also be used for abroad and create any export format.
* It is also possible to process data from suppliers - connect data from multiple sources and create the resulting XML.
* Update timer settings for data import and export. XML editor - possibility to set countless rules and conditions for editing the XML feed. Including connection of data from multiple sources. Previews of applied adjustments / changes. E.g. for pairing, setting up gifts, free shipping, etc. (no adjustments made by the e-shop or other tools).&#x20;
* Pairer of goods - automatically offers pairing products.
* Bidding for the selected product group for which the algorithm will be evaluated - can be selected using rules and conditions. Bidding is connected to the API (ie still current data).&#x20;
* Possibility of setting various bidding strategies, eg according to stock availability, focus on topsellers, setting according to category / manufacturer / brand up to individual products, for set PNO, with targeting to a certain position, automatic elimination of non-profitable products, determination of min and max CPC. Data from selected competitors can also be included. I.e. you choose competitive e-shops and the prices of products will be compared with them.&#x20;
* You can set cost-per-click optimization for individual days and hours. Also in Conviu are clear statistics on a daily basis.
* Possibility of self-export for automation of campaigns in PPC Google Ads. Price monitoring for the selected competition, serves as a basis for pricing, it is possible to connect to an internal ERP system. You determine which e-shops you want to follow.&#x20;
* Possibility of pricing and revaluation of products on the e-shop. Extensive module for setting various alerts (credit, missing data, etc.).&#x20;
* Regular reporting according to agreed KPIs.
* Audit of XML feed and other settings are in administration.
* Also we offer individual consultations. The tool is open with an individual solution. We will be happy to help you with everything!

It is also possible to arrange a service from Conviu - editing the XML feed, pairing, bidding settings, etc.

If you have any questions, do not hesitate to ask us. And don't forget you can test Conviu for 30 days for free!


# How does Conviu work?

Conviu is a tool that allows you to:&#x20;

* Import data.&#x20;
* Subsequently, the data can be modified using rules and conditions. For example, you can set a rule for category transcription, set up free shipping for products of a certain brand, and add bidding to selected products.&#x20;
* Export the data to the desired format.

![](/files/JcscbBGxRKRrCh1sKjeA)

The data are updated several times a day, according to the set timer.


# Who can use Conviu?

Conviu is a helpful tool for e-shops, freelancers and agencies. Using the tool, you can edit product feeds, supplier feeds and other data selected by you in various formats.


# Registration

You can register for the tool at <https://app.conviu.com/>.

You can use Conviu for free for the first 30 days. At the end of the trial period, you will receive an invoice for the following period. If no billing information is entered, you will first be prompted to complete your billing information.


# Price for Conviu

Our prices are advantageous for small and also for large e-shops. You only pay for the modules, you use.

Tariffs are determined by the number of items in the feed. The total number of products is calculated as the sum of products from all imported xml files of one e-shop. For example, if you have 3 XML files in the application and each of them has 10 thousand products, the resulting number of products will be 30 thousand.

It is necessary to establish your own organization for each e-shop.&#x20;

In the event that the total number of items increases (and you achieve a higher tariff) or decreases (and you achieve a lower tariff), we will automatically change your tariff at the end of the month along with the next invoicing. We offer a discount for payment for a longer period.&#x20;

Contact us at <info@conviu.com>.


# Billing information settings

Enter your billing information. In case of incorrectly entered billing data, the organization may be suspended and exports may not work.&#x20;

Billing information can be set in Settings:

![](/files/-MlTene_2Qo-4o-0Tfqr)

On the Subscriptions and Billing tab, enter valid information:

![](/files/-MlTeyPEIN-xLSkRgV3N)


# Change of billing period

To change the billing period, go to Organization settings and on the Basic settings tab you can set the billing frequency monthly, semi-annually or annually.

![](/files/-MlTene_2Qo-4o-0Tfqr)

![](/files/-MlTfHyfoPkNurJNsMtW)


# Language settings in Conviu

In the application it is possible to change the language in the Account settings. It is possible to choose eg Czech, Slovak, English.&#x20;

Click Settings in the upper right corner

![](/files/-MlUd1mJQfwBKSfVYNaj)

Continue by clicking on My Account and select a language in the select box. Then just click on Save.

![](/files/-MlUdct5tUz2SFF2H5y6)


# Add a user to the organization

If you have more than one e-shop, create a new separate organization for each e-shop. This also applies to eshop on multiple domains (eg e-shop.cz and e-shop.sk).

Click the current organization and click the Create an Organization button.

![](/files/-MlUf_bk6tKrINXOwSVZ)

Subsequently, you will have the opportunity to establish a new organization (new e-shop).

![](/files/-MlUfvUxb2_Nw9hpkM7w)


# Add an organization/add an e-shop

Additional users can be added in Conviu to organization.&#x20;

Go to Settings

![](/files/-MlTene_2Qo-4o-0Tfqr)

Then on the Users tab you have the option to enter e-mail and Invite users:

![](/files/-MlUh7vZXik4yzWEZG6I)

The invited user must have registered in Conviu.

The invited user will receive an invitation in the e-mail and by clicking from the e-mail, can go to the application and administration of the organization.


# Data editing (XML and CSV)

Find out what the Data Editing Module (XML and csv) provides.

{% content-ref url="/pages/VHsAtkxPb7YL0yrR6RlK" %}
[Conviu as an XML editor](/data-editing-xml-and-csv/conviu-as-an-xml-editor)
{% endcontent-ref %}

{% content-ref url="/pages/gmF6XF8K1Fc90ZmxJDvC" %}
[Data import](/data-editing-xml-and-csv/data-import)
{% endcontent-ref %}

{% content-ref url="/pages/Bfo4tKMJLbfLp7ShJlHc" %}
[Data import - XML, FTP, web services, from file, additional import, retrieve data from Google sheets](/data-editing-xml-and-csv/data-import-xml-ftp-web-services-from-file-additional-import-retrieve-data-from-google-sheets)
{% endcontent-ref %}

{% content-ref url="/pages/pRqOHwLKdE1qKkulFygh" %}
[Import error - feed cannot be read](/data-editing-xml-and-csv/import-error-feed-cannot-be-read)
{% endcontent-ref %}

{% content-ref url="/pages/BbG2RpOp3tNTD87JX9vY" %}
[XML Suppliers for e-shop](/data-editing-xml-and-csv/xml-suppliers-for-e-shop)
{% endcontent-ref %}

{% content-ref url="/pages/wRYqNNCZC6qhuNlUlGGl" %}
[Custom import - import of your own (any) xml](/data-editing-xml-and-csv/custom-import-import-of-your-own-any-xml)
{% endcontent-ref %}

{% content-ref url="/pages/rUZ5Ynx89LPUBubo1bOi" %}
[Import data - load from Google Sheets table](/data-editing-xml-and-csv/import-data-load-from-google-sheets-table)
{% endcontent-ref %}

{% content-ref url="/pages/aEIYvuPd5sIN3l68tTEE" %}
[Data export](/data-editing-xml-and-csv/data-export)
{% endcontent-ref %}

{% content-ref url="/pages/xP57XVUdrfmrtjCL63Md" %}
[Custom export - export of your own (any) xml](/data-editing-xml-and-csv/custom-export-export-of-your-own-any-xml)
{% endcontent-ref %}

{% content-ref url="/pages/UUXWHSy0hB0egQpbESNI" %}
[Variants in Custom XML / CSV / XLSX export](/data-editing-xml-and-csv/variants-in-custom-xml-csv-xlsx-export)
{% endcontent-ref %}

{% content-ref url="/pages/zitDIzixIdQWCkxe9FAf" %}
[Export timer](/data-editing-xml-and-csv/export-timer)
{% endcontent-ref %}

{% content-ref url="/pages/dJtpjFYi0yw3UYBxmtp6" %}
[Connecting of several XML](/data-editing-xml-and-csv/connecting-of-several-xml)
{% endcontent-ref %}

{% content-ref url="/pages/qMUi0wPmJLCFTac41qhb" %}
[Additional import - Additional XML feed (csv, xls, web services, FTP)](/data-editing-xml-and-csv/additional-import-additional-xml-feed-csv-xls-web-services-ftp)
{% endcontent-ref %}

{% content-ref url="/pages/CncfD4jmoQuNsgY04NzW" %}
[Data export - download data from XML to csv](/data-editing-xml-and-csv/data-export-download-data-from-xml-to-csv)
{% endcontent-ref %}

{% content-ref url="/pages/NCLgLRXalQlgVRQjZmCp" %}
[Where to get the URL of the XML feed Zboží.cz?](/data-editing-xml-and-csv/where-to-get-the-url-of-the-xml-feed-zbozi.cz)
{% endcontent-ref %}

{% content-ref url="/pages/K2Ye6trcNl2Em1FiWYwC" %}
[Where to get the URL of the Heureka XML feed?](/data-editing-xml-and-csv/where-to-get-the-url-of-the-heureka-xml-feed)
{% endcontent-ref %}

{% content-ref url="/pages/zhRMMj7Ywdt9hr8GbByk" %}
[How to insert XML (URL of new export) into Heureka.cz?](/data-editing-xml-and-csv/how-to-insert-xml-url-of-new-export-into-heureka.cz)
{% endcontent-ref %}

{% content-ref url="/pages/9jX1brBzlKywTDYQbKVs" %}
[Data editing - rules](/data-editing-xml-and-csv/data-editing-rules)
{% endcontent-ref %}

{% content-ref url="/pages/NUlVAjN4sowhP8gj704s" %}
[Add an element](/data-editing-xml-and-csv/add-an-element)
{% endcontent-ref %}

{% content-ref url="/pages/1Y4g4MQsutOX7F1DuCUL" %}
[Edit an element](/data-editing-xml-and-csv/edit-an-element)
{% endcontent-ref %}

{% content-ref url="/pages/I92h7FwGh38TrEa9DL4y" %}
[Hide an element](/data-editing-xml-and-csv/hide-an-element)
{% endcontent-ref %}

{% content-ref url="/pages/LhQCdJ33vjjacYJ3mQqm" %}
[Hide the entire product](/data-editing-xml-and-csv/hide-the-entire-product)
{% endcontent-ref %}

{% content-ref url="/pages/6PDPNqTyyRcZY7vpy67M" %}
[Bulk edit](/data-editing-xml-and-csv/bulk-edit)
{% endcontent-ref %}

{% content-ref url="/pages/6PDPNqTyyRcZY7vpy67M" %}
[Bulk edit](/data-editing-xml-and-csv/bulk-edit)
{% endcontent-ref %}

{% content-ref url="/pages/3mPK4EMFNWN0qaYjoJ5i" %}
[Bulk editing of data](/data-editing-xml-and-csv/bulk-editing-of-data)
{% endcontent-ref %}

{% content-ref url="/pages/CzoeuuGuaBHlEUEPWjxR" %}
[Bulk edit data - Google Sheets](/data-editing-xml-and-csv/bulk-edit-data-google-sheets)
{% endcontent-ref %}

{% content-ref url="/pages/YXkQcLe4ao1WvJQvorsq" %}
[Editing variants - rules for variants](/data-editing-xml-and-csv/editing-variants-rules-for-variants)
{% endcontent-ref %}

{% content-ref url="/pages/6nD1ZISqQ71Ov3NAHLRC" %}
[The rule for adding a gift](/data-editing-xml-and-csv/the-rule-for-adding-a-gift)
{% endcontent-ref %}

{% content-ref url="/pages/NHjUfMZAOCGNssDn3L8P" %}
[How to create a custom label - g: custom\_label?](/data-editing-xml-and-csv/how-to-create-a-custom-label-g-custom_label)
{% endcontent-ref %}

{% content-ref url="/pages/oSAKtaYHOIZBCmSwNmch" %}
[Edit name - PRODUCTNAME](/data-editing-xml-and-csv/edit-name-productname)
{% endcontent-ref %}

{% content-ref url="/pages/A2PuXF6r3qrMsUiRIGUS" %}
[Rule for rewriting categories in XML](/data-editing-xml-and-csv/rule-for-rewriting-categories-in-xml)
{% endcontent-ref %}

{% content-ref url="/pages/6RyHua3pmd0ENvHvCYag" %}
[Rule for setting the price of transport - DELIVERY](/data-editing-xml-and-csv/rule-for-setting-the-price-of-transport-delivery)
{% endcontent-ref %}

{% content-ref url="/pages/kj8hDKc8n552gchqyskL" %}
[Date adjustment rule (e.g. availability date)](/data-editing-xml-and-csv/date-adjustment-rule-e.g.-availability-date)
{% endcontent-ref %}

{% content-ref url="/pages/wVm8Ng8l0zqp5NeuxkO7" %}
[The rule for hiding an element](/data-editing-xml-and-csv/the-rule-for-hiding-an-element)
{% endcontent-ref %}

{% content-ref url="/pages/L1SFNixgcvZV9bA4oMvE" %}
[The rule for hiding the product](/data-editing-xml-and-csv/the-rule-for-hiding-the-product)
{% endcontent-ref %}

{% content-ref url="/pages/vTSDipLS4G2wkzEqhObc" %}
[How to adjust the selling price to another currency?](/data-editing-xml-and-csv/how-to-adjust-the-selling-price-to-another-currency)
{% endcontent-ref %}

{% content-ref url="/pages/FXBCVqeKjTIgNMtszdsl" %}
[Adjustments within the rules - calculator](/data-editing-xml-and-csv/adjustments-within-the-rules-calculator)
{% endcontent-ref %}

{% content-ref url="/pages/gA5AW36BlD8MZ0CB7CbQ" %}
[Editing within rules - nested structure - transport - DELIVERY](/data-editing-xml-and-csv/editing-within-rules-nested-structure-transport-delivery)
{% endcontent-ref %}

{% content-ref url="/pages/N5X68jVFQ6dUJ6nAxjC3" %}
[Parameter creation - PARAM](/data-editing-xml-and-csv/parameter-creation-param)
{% endcontent-ref %}

{% content-ref url="/pages/JVn3KmKnBZhaskrmKk9I" %}
[Pairing products on Heureka - Heureka pairer](/data-editing-xml-and-csv/pairing-products-on-heureka-heureka-pairer)
{% endcontent-ref %}

{% content-ref url="/pages/wIUPwEZL5Y9JaOct1tU5" %}
[Unformatted text (text without HTML characters)](/data-editing-xml-and-csv/unformatted-text-text-without-html-characters)
{% endcontent-ref %}

{% content-ref url="/pages/hCqndjPD0J8zSt8vs2CG" %}
[A variable of type list (List variable) and separation into multiple elements](/data-editing-xml-and-csv/a-variable-of-type-list-list-variable-and-separation-into-multiple-elements)
{% endcontent-ref %}

{% content-ref url="/pages/yMHMZpKBRs29cY7POxBf" %}
[Automatic translation - of whole XML or only selected products. Automatic website translator](/data-editing-xml-and-csv/automatic-translation-of-whole-xml-or-only-selected-products.-automatic-website-translator)
{% endcontent-ref %}

{% content-ref url="/pages/F67ke1PMRDDfpTwT7d3X" %}
[Detailed overview of changes at the product level](/data-editing-xml-and-csv/detailed-overview-of-changes-at-the-product-level)
{% endcontent-ref %}

{% content-ref url="/pages/DWwOVnqFGj3cUHpWHTFQ" %}
[Page Feed for Google Ads or DSA for PPC](/data-editing-xml-and-csv/page-feed-for-google-ads-or-dsa-for-ppc)
{% endcontent-ref %}

{% content-ref url="/pages/qBuVCSmRdeWTS0Vf9mAt" %}
[How to embed Page Feed in Google Ads?](/data-editing-xml-and-csv/how-to-embed-page-feed-in-google-ads)
{% endcontent-ref %}

{% content-ref url="/pages/b3zezmNipz6wULdHCCER" %}
[Connection to Mall Marketplace](/data-editing-xml-and-csv/connection-to-mall-marketplace)
{% endcontent-ref %}


# Conviu as an XML editor

Conviu is a tool that allows you to:&#x20;

* Import data.&#x20;
* Subsequently, the data can be modified using rules and conditions. For example, you can set a rule for category transcription, set up free shipping for products of a certain brand, and add bidding to selected products.&#x20;
* Export the data to the desired format.<br>

The tool allows import of goods XML feeds, import of supplier XML feeds and it is also possible to import any XML file for any platform and country. The data is updated several times a day, according to the set timer.


# Data import

The tool allows import of goods XML feeds, import of supplier XML feeds and it is also possible to import any XML file for any platform and country.&#x20;

In Conviu, some systems are predefined - for example, you can import feeds in Heureka, Zboží, Biano, Google, etc., you can also import any XML in the form of Custom import - import of your own (any) xml.

Fill in the URL of the input XML and choose the format. Where to get the URL of the XML feed for Zboží and Heureka you will find out Where to get the URL of the XML feed Zboží.cz and Where to get the URL of the XML feed Heureka.&#x20;

We recommend activating the "Create straight and export" option and setting how often and at what time the data is to be updated.&#x20;

The feed will be downloaded from the IP address 217.16.177.43. If you are restricting access to the feed, please enable this IP. If the XML feed URL requires a login, fill it in.&#x20;

In the Feed Format menu, select which XML format it is. E.g. for the XML feed for Heureka, select Heureka.cz, in the case of custom XML, eg from the supplier, select Custom XML format.

![](/files/uXJVv2iQ0ItKYCRRhxVv)


# Data import - XML, FTP, web services, from file, additional import, retrieve data from Google sheets

Do you need to edit data and you don't have an XML file? You can import data from the FTP server into Conviu, but also via web services or upload a saved file from your computer.

![](/files/ZedbhRJxf9IJSSsX3FaT)

You can also add an additional import to the import. You will use this functionality the most if you need to edit data from suppliers for the e-shop. The main XML feed contains product data, and the additional XML feed from the vendor includes prices and availability. Does the supplier update prices at a certain time? You can set the import to the required minutes.

![](/files/5lZ3QJgDF5feAyw0Sv0d)

If you already have a basic import set up, you can add and edit additional data using rules and conditions.&#x20;

You can also set up bulk import using a csv file or shared Google data sheets. Editing in Google Spreadsheets has the advantage that multiple people who have access to the shared file can work on the edits.

![](/files/YmTmhWwZvVT5ZGAeIUxk)


# Import error - feed cannot be read

If an error message pops up during import, we recommend to check whether access for IP 217.16.177.43 is allowed for Conviu.&#x20;

If you use the Shoptet e-shop system, we recommend to check whether this IP address is on the Whitelist in Link -> XML feedy.

For new Shoptet e-shops, it is necessary to enter a unique hash in the url address:

If you need a help please write to <info@conviu.com>.


# XML Suppliers for e-shop

Do you want to offer products from several suppliers in your e-shop - do you need to create an input supplier XML for the e-shop?

Each e-shop solution has its own import XML structure. If you get data from a supplier that cannot be imported for an e-shop solution, do not despair.&#x20;

Conviu offers the option of Custom import and Custom export. This means that any data can be imported, modified in various ways, merged and also create any export with which you can reliably import data into your e-shop. Conviu provides a free connection, you only pay for the amount of products that is at the entrance to the tool. Up to 10,000 items, this price is only CZK 199.


# Custom import - import of your own (any) xml

You can easily prepare the data in the required format. After registering in Conviu, you will insert a link to the XML file and select "Custom XML format" as the XML format. Then it ispossible to assign the corresponding element.

![](/files/xATXOl50tHFFCERr0vC7)

Elements can only be assigned at the lowest levels. Ie. eg select "Channel (XML root)" for the "CATALOG" element. Then for "PRODUCT", select "Item (E-shop Goods)" and then just pair the elements you need, such as brand, purchase price, etc.

Pairing CHANNEL (XML root), ITEM (Goods in the e-shop) and ID (unique identifier) are mandatory in order to save the import. Of course, you can connect any number of suppliers (successively several XML) to ensure the best possible availability of goods.

In Conviu, you can easily set the rules for transcribing supplier categories into the categories of your e-shop. Similarly, you can rewrite stock availability, recalculate sales prices, unify product parameters from the data of all suppliers, work with product variants, etc.&#x20;

Then you can create output XML for e-shop - Custom export.

If you don´t know how to do that, please contact us at <info@conviu.com> and we will help you.


# Import data - load from Google Sheets table

We have created a novelty for you in the field of import, which will make your further work easier. Conviu now offers to import data conveniently from Google sheets.&#x20;

Wondering how to do it? Let's take a look:

When you are importing data, there is a new Google Sheets option in the feed store.

![](/files/NFlHN5rNkcmFxbwIhbxv)

After choosing the Google sheets feed, a table will open for you, which you must fill in. It's not difficult, see the picture below. With this method, all you have to do is share the file you want, enter the URL address and select the sheet to import.

![](/files/OEmuEjxWHmpUEKfoZXHy)

Then you only need to assign the corresponding elements to complete the import.&#x20;

Individual elements can be assigned up to the lowest levels. For example: select "Channel (XML root)" for the "CATALOG" element or select "Item (E-shop goods)" for "PRODUCT". Then just pair the elements he needs (brand, purchase price, etc.)&#x20;

Pairing CHANNEL (XML root), ITEM (Goods in e-shop) and ID (unique identifier) are mandatory in order to save the import.

See below for a pairing example.

![](/files/cBB6XJWQXZmh7GZT30HP)


# Data export

If you did not select Create Directly when Importing Data, go to the Export and Edit Products menu in the left menu.

![](/files/keIHjurxz4OP4AJpuWNp)

Then click Add New Export.&#x20;

Name the export, it is necessary to select the data source (input XML), further set the export format and also set the export timer.

![](/files/ZlEcqBfheSaXfIfvJt2u)

To confirm the creation of the export, click on the Create an export button.

Do not forget to insert the url of the new export into the administration of the comparison shopping sites or e-shop or other platform for which you created the export. Where can you find the required URL of the new XML export?&#x20;

In the Export and Edit Products section, navigate to the desired export. Click the Actions button and then select Copy URL to Export to get the URL of the new export.

![](/files/rqM69hfu8UPJRAZkl8rH)


# Custom export - export of your own (any) xml

And how to export the modified data in the required format? Create your own template in which Conviu will generate a product feed for you! You can select from pre-prepared templates that can be modified. Just edit the element names and fill in the variables.

![](/files/Host6BS0njGk8aMfuQzm)

Conviu already has the most used exports ready, so you don't have to create a template. Just select the desired format and the export for your e-shop will be generated in a few seconds.

The output can also combine several XML files into one - this will combine the data of several suppliers into one XML for e-shop.&#x20;

If you have any questions, how to import or export, contact us at <info@conviu.cz> and we will help you.


# Variants in Custom XML / CSV / XLSX export

If you also need to set the correct generation of variants for export, we recommend choosing a template with variants:

![](/files/mahVWm5lLrXtROIqPIkY)

The product variant is in a nested {{variant}} tag and enclosed in {{end}}. Variables inside {{variant}} ...... {{end}} always apply to a specific variant.

The condition for the correct functionality of variants is to have a paired identifier of variants ITEMGROUP\_ID (in custom format) paired in the import feed in other XML such as Google / Heureka / Zboží, etc. This is already solved automatically.

In the rules, you can work with individual variants, but also make adjustments to all variants of a given product - see Editing variants.


# Export timer

For export, you can set the time for generating the resulting export. You can choose every day at a certain hour (eg feeds for Google, which Google Merchant downloads only once a day) or every hour with the possibility of determining the exact time.&#x20;

On the selected export, go to Edit&#x20;

![](/files/iIu1w57qDfNHw3GExhVQ)

You can also select Every day or Every hour on the Settings tab. Click Edit Export to save the changes.

![](/files/xAiU70hiEvQSzideVtZK)


# Connecting of several XML

If you want to combine data from several XML files, specify the creation of a New Product Export. When you selecting Data Sources, you can select the required XML files or data selections.&#x20;

![](/files/DWTBkjrvP0q6A8R6J2hV)

Once saved, the export will contain data from all selected sources.


# Additional import - Additional XML feed (csv, xls, web services, FTP)

Additional import will fulfill the function of supplementing the main XML (master XML) with additional XML with additional information - mostly prices, number of products in stock, etc.&#x20;

It doesn't have to be just XML, but it can also be loaded from csv, FTP, XLS, or a file from your computer - even more different imports.&#x20;

The data is connected via ITEM\_ID - it is therefore necessary to specify this element in the additional import.

You will appreciate the additional import, for example, in the following cases:&#x20;

* You have a main XML feed from the supplier and you need to add price list XML with prices and stock availability.&#x20;
* You need to combine two XML feeds and add elements that are missing in the master feed (but are listed in another XML) - eg you use XML for Google in Google format and you will add XML in Heureka format for additional import, where you specify GIFT - this will add GIFT (gift) to Google feed and name it with the rule eg CUSTOM\_LABEL\_1 and you will copy the gift into Google advertising.&#x20;
* You need to add additional data to the main XML, eg via a file stored on a computer&#x20;

To complete the additional import, go to the Import tab.

![](/files/JJUSJrtiVx3hGUi1sQeC)

It is necessary first to insert the main XML and then add the Additional XML as an additional import (the method is the same as for inserting the main XML, see Data import.

![](/files/awzShKhSC0SweusyDpsE)

Then is important in the settings to perform the correct timing of imports. You must first import the main XML, and then import the additional XML. To set a timer, go to Edit

![](/files/8Kwn6sLbaTvONLLEeCHc)

After importing the data, you can go to Export.&#x20;

The created export from the main import will contain data from the main import, including data from the additional import.&#x20;

Use the Add Element rule to add more data.


# Data export - download data from XML to csv

If you want to check the complete output data, you can download the data in csv format to disk on your computer and then open it in Excel.&#x20;

First, go to Export and Editing Products&#x20;

![](/files/JJUSJrtiVx3hGUi1sQeC)

Select the export for which you need to download data. Next, click on Actions and then select download export as csv.

![](/files/VWUeTAFQMQN9ZT2iApEf)

The second option is to download the xml export, save it to disk on your computer and then open it in a text document, where you will also see the XML structure.


# Where to get the URL of the XML feed Zboží.cz?

Log in to the Zboží.cz administration at <https://admin.zbozi.cz.&#x20>;

Select Feed from the menu.

![](/files/LQEyWszltFQ5CkcgfE2E)

Go to edit feed URL on Zboží.cz.

![](/files/veQQ4qIFHKIHwjFBjTlt)

Then copy the URL from Zboží.cz and paste it as a new import into Conviu, see Data import.

![](/files/4bZlzjHn485x0m1CXyWi)


# How to insert XML (URL of new export) into Zboží.cz?

It is important to do not forget to insert the url of the new export into the administration of the comparison shopping site or e-shop or another platform for which you created the export. Where can you find the required URL of the new XML export? In the Export and Edit Products section, navigate to the desired export. Click the Actions button and then select Copy URL to Export to get the URL of the new export.

![](/files/IhKvtpZsdZcj7hqWfJl2)

Log in to the Zboží.cz administration at <https://admin.zbozi.cz.&#x20>;

Select Feed from the menu:

Go to edit feed URL on Zboží.cz.

Then just fill in the URL from Conviu and confirm by clicking the Save and Process button.


# Where to get the URL of the Heureka XML feed?

Log in to the Heureka.cz administration at <https://www.heureka.cz/&#x20>;

Go to the E-shop Administration.

Click Edit Store:

Then copy the URL from Heureka and paste it as a new import into Conviu, see Data import:


# How to insert XML (URL of new export) into Heureka.cz?

It is important to do not forget to insert the url of the new export into the administration of the comparison shopping site or e-shop or another platform for which you created the export. Where can you find the required URL of the new XML export? In the Export and Edit Products section, navigate to the desired export. Click the Actions button and then select Copy URL to Export to get the URL of the new export.

![](/files/IhKvtpZsdZcj7hqWfJl2)

Log in to the Heureka.cz administration at <https://www.heureka.cz/&#x20>;

Go to the E-shop Administration.

Click Edit Store:

Last step, add a new XML feed URL and save the changes.


# Data editing - rules

To edit the data, go to the Product Export module and click the Edit button for the selected export for which you want to edit the data.

![](/files/iIu1w57qDfNHw3GExhVQ)

On the next page, select Rules and then New Rule

![](/files/5cCvtBehVRuSQxgp7iLt)

Then you will have several options.

![](/files/LpvBHU4DptSI4v79WQ0I)

Add element - create a new element in XML&#x20;

Edit element - edit the element, eg overwrite the value of the element (eg add free shipping for products that meet a certain condition)

Hide element&#x20;

Hide the entire product&#x20;

Bulk edit - upload csv with edited data&#x20;

To confirm the adjustment, click on the "Create rule" button.


# Add an element

Use this option if you need to add an element to XML. The following situations are examples:

* Gift (GIFT element). If you do not have a gift in XML, even though the gift will be set in the e-shop, it can be created and added to XML. See Gift Addition Policy
* Another example is creating a CUSTOM\_LABEL element for Google Ads or Sklik. Most standard XML exports do not contain these elements. See How to Create a Custom Label - g: custom\_label


# Edit an element

It is used, for example, to edit product names, category names, set up free shipping, add gifts to products of a certain brand and desired value, etc. Using this rule, for example:

* Overwrite the product name (PRODUCTNAME) for the selected product. See Edit name - PRODUCTNAME
* You will create a rule for transcribing an e-shop category into a category (CATEGORYTEXT) according to the Heureka category tree. See Category Override Rule.
* You set free shipping (DELIVERY\_PRICE) for the products of the selected brand and set the validity date of the event (from-to). See Traffic Setup Rule.


# Hide an element

It is used, for example, to hide helper elements that you use in XML and that you do not want to include in the output XML. An example is the Margin element - ie the product margin. According to this element, for example, you will set rules for bidding calculation, but you will not specify this element in the XML that you send to Heureka. See Element Hiding Rule.


# Hide the entire product

Useful if you do not want to send the product to XML. This may be due to a legislative reason, excessive cost, etc. See Product Concealment Rule.


# Bulk edit

Lovers of bulk quick edits will greatly appreciate this choice. All you have to do is generate a csv, edit the data and then upload the csv file back. You can make adjustments to hundreds of products in just a few minutes. For the reload, it is important that the data is saved in the csv utf-8 format and it is necessary to have the ITEM\_ID column specified. Bulk editing is very useful in case it would be necessary to create several different rules for the required modifications. See Bulk Edit Data.


# Bulk editing of data

With this rule, you can bulk edit hundreds of products in minutes. It is possible to generate a csv file for editing. You can edit the file in Excel according to your requirements and then upload it back. To reload, it is necessary to leave the first column ITEM\_ID, according to which the data is paired and modified (overwritten). For example, if you are editing names, use csv in the ITEM\_ID format to reload; PRODUCTNAME; PRODUCT. I.e. do not upload elements (columns) that you do not edit. Use only the modified data file for uploading.&#x20;

First choose Export -> Edit&#x20;

![](/files/iIu1w57qDfNHw3GExhVQ)

Then go to Rules -> New rule&#x20;

![](/files/5cCvtBehVRuSQxgp7iLt)

![](/files/LpvBHU4DptSI4v79WQ0I)

For bulk editing, you need to download csv and save.

![](/files/qt1Cg7NXJWJT44SB6EL4)

Then edit the file as needed. E.g. The following is an example of modified 6 products for which the name has been modified, ie PRODUCT and PRODUCTNAME.

You can then upload the file and create a bulk transcript rule.&#x20;

![](/files/gRUpAylYmFX4PrdwqirI)

Leave only these columns in the file - it is always necessary to keep the product ID (according to the comparator, eg ITEM\_ID, g: id,…) and also the columns with modified data. In our case, the file contains 3 columns and 7 rows.&#x20;

This file must be saved in csv UTF-8 format.&#x20;

You can then upload the file and create a bulk transcript rule.

![](/files/qt1Cg7NXJWJT44SB6EL4)

The rule must be saved by clicking on Create rule.&#x20;

Another option is to edit the data using Google Sheets. See the Bulk Data Editing - Google Sheets procedure.&#x20;

If you use the csv file to edit hundreds of products, we recommend that you let Regenerate Export be followed

![](/files/cRg3F7OdA3RXDEaqXmU0)

To check, you can download data from the entire export to csv and check the data.

![](/files/VWUeTAFQMQN9ZT2iApEf)


# Bulk edit data - Google Sheets

In the previous example - see Bulk data editing, we edited the data using a csv file. A variant is editing via Google Sheets.&#x20;

First choose Export -> Edit

![T](/files/iIu1w57qDfNHw3GExhVQ)

Then go to Rules -> New rule -> Bulk edit

![](/files/5cCvtBehVRuSQxgp7iLt)

![](/files/LpvBHU4DptSI4v79WQ0I)

Then select Google Sheets, which contains the edited data. The advantage of Google Sheets is that it can be edited by several people at once. Google Sheets must contain product ID (ITEM\_ID, g: id, etc.)

![](/files/gX08byYgBXNhxjwEWumQ)

The rule must be saved by clicking on Create rule.


# Editing variants - rules for variants

If you want to use the rule to make adjustments to all variants (not just the main product), leave the "Check conditions also in variants" active in the rule.

![](/files/lZjLX2PkuQMc3sorpxGf)


# The rule for adding a gift

In the following example, we will add a gift to Nike brand products for the period 10.5.2019 - 17.5.2019.&#x20;

To add a GIFT (gift) element, first choose Export -> Edit

![](/files/iIu1w57qDfNHw3GExhVQ)

Then go to Rules -> New rule&#x20;

![](/files/5cCvtBehVRuSQxgp7iLt)

Next, select Add Element.

![](/files/LpvBHU4DptSI4v79WQ0I)

Then we will add a GIFT element (gift). Element names must be named exactly according to the XML specification of the comparison shopping site. You will need to name the rule first. As the gift will be available only for the period 10.5. - 17.5., It is necessary to enter the option active from-to and v to select the date. Outside this selected period, the rule will not be active and will not be copied into XML. So you don't have to watch it manually, the rule is activated and deactivated.

The gift will only be for Nike brand products. In the condition, it is necessary to select the variable Manufacturer - it is equal to - Nike. Next, add the name of the new element - ie GIFT and add a description of the gift, ie the content of the element.

![](/files/pDNwkJSUgQUuzJiDtr9C)

![](/files/VzSmCVJB2AnRmO7uji3m)

If you want to add a gift ID to the gift, you can set the rule as follow:

![](/files/EbuMefMefgjScii83Bnz)

![](/files/JVjDOjppbOSj3cz62grC)


# How to create a custom label - g: custom\_label?

To add a Custom\_label label, first choose Export -> Edit

![](/files/iIu1w57qDfNHw3GExhVQ)

Then go to Rules -> New rule&#x20;

![](/files/5cCvtBehVRuSQxgp7iLt)

If you want to edit Custom\_label, choose Edit Element. In the condition, select Custom\_label as a variable and define the modification according to your requirements.

If you want to create a Custom\_label, choose Add Element.

![](/files/LpvBHU4DptSI4v79WQ0I)

In the example shown, the g: custom\_label\_5 label with a value of 100-299 CZK is added to all products with a price from 100 to 299 CZK.

![](/files/k7hkfM4jvGlskdo1riMg)

![](/files/1fyoRKbrD3dYkCV21DOf)

The following will be written in XML:

`<g:custom_label_5>100-299</g:custom_label_5>`

You can see the change in the right column of the modified XML preview.


# Edit name - PRODUCTNAME

First choose Export -> Edit

![](/files/iIu1w57qDfNHw3GExhVQ)

Then go to Rules -> New rule&#x20;

![](/files/5cCvtBehVRuSQxgp7iLt)

In the next menu, choose Edit Element.

![](/files/LpvBHU4DptSI4v79WQ0I)

In the following example, the name (PRODUCTNAME) for "Beko RCSA 300 K30XP titanium freezer" is changed to "Beko RCSA 300 K30XP".

![](/files/2CTa8ugEWawR7qdnzGbG)

![](/files/ZB2PHOK1GS6NmanOGTQL)

Save the rule by clicking on Create rule.


# Rule for rewriting categories in XML

How to rewrite categories into XML? Categories can be edited using the Edit Element rule.&#x20;

First choose Export -> Edit

![](/files/iIu1w57qDfNHw3GExhVQ)

Then go to Rules -> New rule

![](/files/5cCvtBehVRuSQxgp7iLt)

In the next menu, choose Edit Element

![](/files/LpvBHU4DptSI4v79WQ0I)

Let's name the rule first. Then, in the condition, we select the categorytext that contains the text (or is equal to it) and specify the category that we will rewrite in the XML.

Next, select an element to edit. This is again the categorytext. Then choose to overwrite the value of the element and start typing the name of the category. The whisperer allows us to choose the exact name of the category according to the comparison shopping site.

In the example below, we rewrite the category Dermocosmetics (on the e-shop) to the category Heureka.sk | Cosmetics and health Cosmetics | Skin cosmetics | Special skin care (this is required category according to Heureka.sk).

![](/files/M7HpS7LaJNJiV5UdUpAb)

You can also set a rule with a condition, eg "If the name contains .... then the category will be ...".&#x20;

Sample below.

![](/files/7H11Fy8bCCmb011Efh0S)

In the settings of the element to be modified, select CATEGORYTEXT.&#x20;

Below in the Element content option, click on the bulk transcript.

![](/files/th6Q2denOxfIPQVqWgkM)


# Rule for setting the price of transport - DELIVERY

How to set up free shipping to XML feed? First choose Export -> Edit

![](/files/iIu1w57qDfNHw3GExhVQ)

Then go to Rules -> New rule

![](/files/5cCvtBehVRuSQxgp7iLt)

In the next menu, choose Edit Element

![](/files/LpvBHU4DptSI4v79WQ0I)

In the following example, we will set up free shipping for products with a price above CZK 500 in the period from 1.2.2020 - 3.2.2020. The procedure is as follows:

* add the title of the rule
* add the date from-to (this determines the period of validity of the rule). Outside the specified date, the traffic transcript rule will be inactive and the element will not be edited into xml.
* add a condition for products with a selling price greater than or equal to CZK 500.
* set adjustment for DELIVERY\_PRICE element
* add a new value for DELIVER\_PRICE, value 0, ie free shipping
* save by clicking on Create rule

![](/files/PRUj2kB1xlHsfuVGd27g)


# Date adjustment rule (e.g. availability date)

First choose Export -> Edit (see previous example)&#x20;

Next, go to Rules -> New Rule and select Edit Element

![](/files/LpvBHU4DptSI4v79WQ0I)

Select the element in which you want to write the resulting date&#x20;

Select the "Date" content type&#x20;

Now you need to select "Replace content"&#x20;

Type "today" (as today to which the days will be added)&#x20;

To add a day to the date, use the format "+ XXX days" where XXX can be the exact number of days, eg "10". The original value of 10 becomes the date today + 10 days.&#x20;

The second option is to use a variable that have a number of days


# The rule for hiding an element

First choose Export -> Edit&#x20;

![](/files/iIu1w57qDfNHw3GExhVQ)

Then go to Rules -> New rule

![](/files/5cCvtBehVRuSQxgp7iLt)

In the next menu, choose Hide Element&#x20;

![](/files/LpvBHU4DptSI4v79WQ0I)

The following example shows how to hide the CUSTOM\_LABEL\_0 element.

![](/files/aAwev1vzS5ZIQSR6e5i1)

If you want to hide eg all parameters in param elements (eg for Mall feed), then you can hide ITEM> PARAM and thus hide all parameters.


# The rule for hiding the product

First choose Export -> Edit&#x20;

![](/files/iIu1w57qDfNHw3GExhVQ)

Then go to Rules -> New rule -> Hide the entire product

![](/files/5cCvtBehVRuSQxgp7iLt)

![](/files/LpvBHU4DptSI4v79WQ0I)

The following example shows an example where several products were hidden according to their ITEM\_ID. This ITEM\_ID can be copied eg from an xls file using ctrl + c and then pasted into Conviu in the Value field using ctrl + v.

![](/files/nBL1OmDZ9ppfUr6AwZyR)

The rule must be saved by clicking on Create rule.


# How to adjust the selling price to another currency?

For example, if you are translating products from Czech into English, you will still need to change the selling price.&#x20;

This rule can be set using the Edit Element rule.&#x20;

To edit the data, go to the Product Export module and click the Edit button for the selected export for which you want to edit the data.

![](/files/iIu1w57qDfNHw3GExhVQ)

On the next page, select Rules and then New Rule.

![](/files/5cCvtBehVRuSQxgp7iLt)

Then you will have several options - choose Edit Element

![](/files/LpvBHU4DptSI4v79WQ0I)

Name the rule. Select the element you want to edit - in our case Price\_vat. Be sure to select Content Type Number.&#x20;

Then insert the calculation. E.g. to calculate EUR from CZK at the rate of 25.15 we added% price-vat% / 25.15.&#x20;

You can also round the resulting price in the Round Type section.

![](/files/82R055xZHGinVIrsExKa)

![](/files/xoFtB0H8Ff9Vi121sKMb)

In the left part you can see a preview of the code - here you can check how the new sales price was calculated for you.&#x20;

Click the Create Rule button to create and save the rule.&#x20;

To immediately recalculate the sale price, you can go to the Actions section and then choose Regenerate this export.

![](/files/cRg3F7OdA3RXDEaqXmU0)


# Adjustments within the rules - calculator

Did you know that we have a built-in calculator inside the rewritten rules? That's why Conviu can handle mathematical formulas! Demonstration of how to do a conditional conversion to kilograms.


# Editing within rules - nested structure - transport - DELIVERY

If you need to insert nested elements, you must choose Content Type - Nested Structure.

And choose - The element can be repeated. The above rule will be written in XML:

`<g:shipping>`

&#x20;               `<g:country>DE</g:country>`

&#x20;               `<g:service>Hauslieferung</g:service>`

&#x20;               `<g:price>0 EUR</g:price>`

&#x20;  `</g:shipping>`


# Parameter creation - PARAM

First select Export in which you want to add parameters and click the Edit button&#x20;

![](/files/iIu1w57qDfNHw3GExhVQ)

You go to the rules&#x20;

![](/files/5cCvtBehVRuSQxgp7iLt)

After clicking on New rule, select the Add new element option&#x20;

![](/files/LpvBHU4DptSI4v79WQ0I)

Name the rule.&#x20;

In the condition of the rule, you can set for which category the parameter completion will be performed.&#x20;

Next, you need to set the Name of the new element: PARAM and Content of the element: NAME and VALUE (it is inserted into the content of the element). Content type: Nested structure must be set. The resulting XML will be written:

```
<PARAM>
    <NAME>GLASS_TYPE</NAME>
    <VALUE>Na sekt</VALUE>
</PARAM>
```

If there are more parameters in the XML, check Element can be repeated.


# Pairing products on Heureka - Heureka pairer

The tool offers relevant products for pairing on Heureka. Pairing is part of the module for editing XML files.&#x20;

First choose Export -> Edit&#x20;

![](/files/iIu1w57qDfNHw3GExhVQ)

Then, on the Heureka.cz export, select Product Pairing.

![](/files/RIhddEdIYpj8iJo5k96W)

Log in to the e-shop administration at Heureka.cz. In the left menu, click on "Pairing products" and then on "Report unpaired products".

On this page you will see a blue button with the words "Download report". Right-click on this button and select "Copy Link Address".&#x20;

Then move back to the Conviu application and right-click in the "Report URL of Unpaired Products" box and select "Paste".&#x20;

Then just click on the "Set Up" button and you're done.

![](/files/rwH0tKAp2cexuJn9f4OD)

After the update, you will see a preview of the unpaired products. It is possible to sort them by price, category, ID or name. In the filter, select Unpaired Products.&#x20;

Now you can see a preview of the unpaired products and their offer on Heureka, to which the product can be paired. If the menu is the same, just click the Pair button to confirm the selection.&#x20;

After updating the data, the product is paired with Heureka. The product can be paired at any time or the irrelevant offer can be hidden.

![](/files/0CBRfB0kzSPR12c9Lt0D)


# Unformatted text (text without HTML characters)

If you need a label without formatting, you can edit it using the Edit Element rule.&#x20;

You choose which element you need to edit - in our case a label, ie DESCRIPTION.&#x20;

At the bottom, check "no HTML" and this step will remove all formatting from the label via HTML tags.

![](/files/Pvm895tWhLCZvZaCHDkC)

![](/files/uNLysB8Vxq4fd87AWKPP)


# A variable of type list (List variable) and separation into multiple elements

E.g. \<IMAGES> img1, img2, img3 \</IMAGES> change to \<IMG\_ALTERNATIVE> img1 \</IMG\_ALTERNATIVE> \<IMG\_ALTERNATIVE> img2 \</IMG\_ALTERNATIVE>

Do you need to split the values ​​given in one element into more elements?&#x20;

For example, you have in XML image1, image2, image3 and you need to have the listed images in a separate element on the output, e.g.&#x20;

\<IMG\_ALTERNATIVE> fig1 \</IMG\_ALTERNATIVE>&#x20;

\<IMG\_ALTERNATIVE> fig2 \</IMG\_ALTERNATIVE>&#x20;

If you are importing data in a custom format, you can set Custom on the import

![](/files/qMVhlWNUGGI8C9Y0Fj7n)

After importing, go to Edit import in the left menu and click on the New variable button&#x20;

![](/files/nAOr0Lj0hUXSr8uitWNd)

Select List Variable here&#x20;

![](/files/T1Q9gwb7aUYreHX8aa4t)

Name the new variable and select the original variable, which is of the list type, as the content. It is also necessary to add a delimiter (in the preview on the right you can see whether the delimiter in the XML is a comma, semicolon or space.&#x20;

To create a variable, click on the "Create variable" button. We will now use the new variable in the export to create new elements. First, go to Export and Edit Products in the left menu and click Edit

![](/files/iIu1w57qDfNHw3GExhVQ)

Click on Rules and then Add New Rule, select Add Element

![](/files/LpvBHU4DptSI4v79WQ0I)

Insert into the content of the element: {{image in% images%}} \<IMG\_ALTERNATIVE> {{image}} \</IMG\_ALTERNATIVE> {{end}} To complete the variable (images in this example), use% (the variable whisper will be displayed.

In the right part of the screen you can see how the newly created element is written to XML.

Newly created elements are overwritten in the following form:

```
<IMG_ALTERNATIVE>https://product-imacccc.com/043/002243.jpg</IMG_ALTERNATIVE>
<IMG_ALTERNATIVE>https://product-imacccc.com/0043/222te.jpg</IMG_ALTERNATIVE>
```

Click on the Create rule button to save everything.


# Automatic translation - of whole XML or only selected products. Automatic website translator

Are you expanding to a foreign market and need to translate the XML feed into the appropriate language?&#x20;

Do you have data from a foreign supplier and do you need to translate it for your e-shop?

It's easy with Conviu. You can translate the entire XML feed, but also only selected parts. For example, you choose for which categories or products you want to translate.

Machine translation is realized with the help of artificial intelligence (AI).

3 online translators can be used for automatic translations in Conviu. You can choose which translator to use, for example, to translate an XML file. These include Google Translator, Microsoft Bing and DeepL Translator.

First, use a rule to set the data for the translation. Subsequently, Conviu will calculate the number of characters and estimate the price for the translation. It will also be necessary to top up the credit and after applying the credit, the translation will start.

Do you have a limited budget? Do you just need to translate some products? Then it is possible to modify the selected set of products and set the translation only for certain products. In the condition of the rule, selected categories, manufacturers or products can be set according to ITEM\_ID.

The number of data for translation is unlimited.&#x20;

To start the translation, go to the export you want to translate (Export and edit products) and click the Edit button.

![](/files/iIu1w57qDfNHw3GExhVQ)

On the next page, select Rules and then New Rule.&#x20;

![](/files/5cCvtBehVRuSQxgp7iLt)

In the next menu, choose Edit Element&#x20;

![](/files/LpvBHU4DptSI4v79WQ0I)

In the rule, you set the data for translation - for example, below the example for the translation of PRODUCTNAME (ie name).

![](/files/twqj2vYJbQGB1rxNaZvJ)

![](/files/nsEiHMF5k3H50RGAvAQX)

To translate another element - eg a label (ie DESCRIPTION) you can copy the rule and create a new one and set the DESCRIPTION element for translation. This sets the rules for all the elements you need to translate.

The translation is available for the following languages: Czech, Slovak, German, Hungarian, Polish, English, Italian, Russian, French, Spanish, Ukrainian, Romanian. Do you need a translation for another language? Contact us. It is possible to activate any language for you. By default, we have them hidden so that the interface is clear.

For the content type, you can choose whether it is plain text or text with HTML characters. If the text is with HTML characters, the HTML characters will not be translated.

![](/files/EUKI4dR1UtYfygdfaoKD)

As soon as the data has been exported, the number of characters is calculated and a table for recharging the credit is displayed.&#x20;

To immediately regenerate the export, you can also go to the Edit tab and click on the Regenerate this export button here - you will start the manual regeneration.

![](/files/cRg3F7OdA3RXDEaqXmU0)

As we already mentioned, after regeneration, a table will appear in the export report showing the estimated price for the translation.

![](/files/wOw8IIrVtlWzNe6IaUPB)

Subsequently, it will be necessary to top up the credit and after applying it, the translation will start.&#x20;

After updating the data, only new texts that have not yet been translated will be translated. Each text is translated once.

The first translation of a large amount of data can take several hours. If you add new products to the e-shop, the translation will be fast, as only newly added products will be translated.

The translation status is displayed in the export editing overview.

If you do not use up the full credit, it will be possible to keep it in Conviu for the translation of new products that will be added. If you top up the credit and do not use it, it is possible to request payment back to your account.

The credit can also be topped up in EUR. To issue an invoice in EUR, simply change the currency in the billing information settings.&#x20;

If you want to try the website and e-shop translator first, contact us!


# Detailed overview of changes at the product level

In the product overview, on the Import / Export Elements tab, you can also see the applied rules (funnel icon). By clicking on the given rule, you will be redirected to its detail. You have the opportunity to see the detail at the product level, by which rule the product was modified. The rule can be edited or deleted.

![](/files/5OfogpEe0H0Y3whTasEe)

In the following example, it can be seen that for the product Bailly Hemp Tea Loose, the XML feed for Heureka.cz changed the category from the original Relax category to the Heureka.cz | Food and beverages Drinks Non - alcoholic beverages | Teas.

The rule can be edited, deactivated or deleted.

&#x20;Click on the rule to go to edit.


# Page Feed for Google Ads or DSA for PPC

In exports, you can now create a Page Feed, which you insert into Google Ads. It's easy to set up dynamic search which is targeting with a feed.

If you need to determine exactly which URLs to use dynamic search ads (DSAs), just upload a Page Feed, and Google Ads can more easily determine when to show your ads and direct users to your site. We recommend adding custom labels to your site's channel URLs so that your dynamic search ad targets are organized and categorized.

The Page Feed contains: the URL of the website (which we want to target) and a custom label (custom\_label), according to which the bid can be adjusted. Each line contains a URL and one or more semicolon-separated tags. For example, you can create your own label for News, Topsellers or Price ranges.

The Page Feed template is ready. Just create an export and select "Custom csv Page Feed format" as the format

If you want to edit a template, such as changing or adding labels, you can easily edit the Page Feed template.

Then select Settings and at the bottom is the export template. It is possible to add another required variable to it. Press the percent sign (%) to bring up a list of available variables.

Then you can paste the Page Feed into Google Ads


# How to embed Page Feed in Google Ads?

In the upper right corner of your account, click the Settings icon and select Business Information.

Click the plus button, and then select Page List.&#x20;

Enter the source name. Click Select File and upload the file.&#x20;

Optional: Click Preview to see a summary of what will be uploaded. Click Apply.

Once the Google Page Feed is approved, Dynamic Ads will begin appearing in search.&#x20;

Create a Dynamic Search Ad (DSA) in Google Ads.&#x20;

In the pages menu, go to Settings.&#x20;

Expand Dynamic search ads.&#x20;

Select Targeting Source for your site list.

Select one or more lists to use in the campaign.

Use only URLs from my site list. This option allows you to target based on custom labels or specific rules, or to target all websites, but dynamic ad targets will only appear at the URLs in your list. For example, if you have a "URL\_Contains processors" goal, you'll see all the pages in your list whose URLs include "processors."

Use URLs from my site's Google index and my site list. This option allows you to target all websites based on your own labels or specific rules, and works for all URLs in and from your list. For example, if your target is "URL\_Contains processors," you'll see all pages in both Google's index and your list that have a URL that includes "processors." If you use custom labels, only the pages in your list will be displayed, as these are the only pages with custom labels.

Then just click on Save button


# Connection to Mall Marketplace

Would you like to offer your products on the Mall Marketplace? We have a solution for you on how to prepare a product and availability XML feed.&#x20;

First you need to register in the Mall Marketplace administration and set up data import to Conviu. The Heureka´s XML feed is most often used, but you can import any XML feed via the Custom format (import of your own XML).

Then go to Export and Edit Products and select Marketplace MALL as the output format. You select Marketplace MALL for the availability feed.

This step will create a valid XML feed with documentation <https://knowledgebase.mallgroup.com/marketplace-mall-xml-feed/2/&#x20>;

It is crucial to follow the exact structure of the feed, including the order of the individual elements. If you use variants, it is necessary to use all mandatory elements, see the documentation.

For several clients, we encountered the problem of the order of individual elements. Even with this problem, Conviu can easily handle it.&#x20;

Data editing can be performed by editing the created export.

If you need to change the order of the elements, you can use the Edit Element rule to set the order of the elements.

You can then insert XML feeds into the administration. To copy the URL, click Actions-> Copy URL to Export.

It is important to monitor the Error Log, and if any occur (these may be missing mandatory parameters for variants, for example), they must be supplemented - or modified - in the Conviu using the rules.

In case of missing parameters, it is possible to add them directly in Conviu.

Do you need an advice? Do not hesitate to contact us. By phone, email or chat facilities.


# Automatic Bidding

Automatic bidding for Heureka.sk, Heureka.cz and Zboží.cz

{% content-ref url="/pages/gogEWw6mWSAfcPh6S1T0" %}
[What is a bidding?](/automatic-bidding/what-is-a-bidding)
{% endcontent-ref %}

{% content-ref url="/pages/vD92wdORRmorkQQxnXSY" %}
[Bidding strategy](/automatic-bidding/bidding-strategy)
{% endcontent-ref %}

{% content-ref url="/pages/hljPJAmPJNvSqTr8dEs9" %}
[Settings for automatic bidding](/automatic-bidding/settings-for-automatic-bidding)
{% endcontent-ref %}


# What is a bidding?

Bidding is a means of getting to the TOP, paid places (on Heureka or Zboží.cz). These usually mean greater visibility and subsequently bring the e-shop more traffic and more orders.

Bidding works on the principle of auction, so the main thing is to beat the bid (price per click) of the competition, while not paying more than necessary.

If we look at Heureka and Zboží.cz in a little more detail, we will find that the resulting product ranking is influenced by several factors in addition to cost-per-click (CPC) - such as product price, product availability, and e-commerce rankings. And each of these factors has some weight in sorting the product offerings. However, these coefficients are not publicly known.

However, what is not secret in public is that, in addition to the factors already mentioned above, it is necessary to take into account the competition that enters the auction together with you. It plays a very important role in how much a click will ultimately cost you. It does not matter how much you have set in the feed, but how much is needed in the first position at the moment. For example, if you have set CZK 20 and CZK 12 is enough for the first position, you will only pay CZK 12. However, if you set the price too low and you do not reach the first position and someone gets a higher score than you, your e-shop will be placed in the position for it, or for more such e-shops. In practice, this means that if you offer a higher cost-per-click, you'll have a better chance of taking your products to the top of the search engine, significantly increasing your chances of reaching far more potential customers than if you were somewhere below the line.&#x20;

**Manual or automatic bidding?**

You can set the bidding manually. The disadvantage is the need for frequent inspection and manual evaluation, frequent inspection, complex settings in the administration, monitoring of competition, etc. Manual bidding is time consuming and almost impossible with a large number of products (it is not possible to manually adjust bidding every 2 hours).

Automatic bidding via Conviu enables automatic evaluation of statistics, monitoring of competition and recalculation of bidding and its copying into XML up to 12 times a day. It saves time and costs, as there is a very frequent automatic evaluation and automatic elimination of non-profitable products from bidded positions.

To bid products on Heureka, you need to think about a maximum cost-per-click strategy. But this is a big deal even for experienced traders. There are many such strategies. Conviu has a tool up its sleeve for all bidding strategies. You can apply a different approach to each part of the assortment of your e-shop. As a rule, it is most beneficial to bid on Top products that you know are popular and sell well. Products can be segmented for bidding according to their own labels, sales prices, margin, category, manufacturer, stock availability, products in action, price difference compared to the competition, etc. You can also set the product to hold a certain position. You can also set the bidding increase / decrease according to the time of day and day of the week.&#x20;


# Bidding strategy

Conviu has a tool up for all bidding strategies, ie cost-per-click (CPC) pricing in all comparison shopping sites. And you don't have to choose - you can apply a different approach to each part of your e-shop's assortment.

You can set bidding according to:&#x20;

* required positions (so-called position targeting)&#x20;
* difference in prices compared to the competition&#x20;
* percentage of cost of turnover (PNO)&#x20;
* margins&#x20;
* stock availability &#x20;
* products in action&#x20;
* categories, manufacturers, brands&#x20;
* competition prices
* top products

Thanks to the connection to the Heureka.cz and Zboží.cz APIs, automatic cost-per-click optimization for individual products can take place up to 12 times a day, day and night, 7 days a week. Of course, you can also set a maximum cost-per-click and automatically turn off failed items.

A poorly set bidding strategy can be costly. So we also offer the option to switch to Smart Bidding, which sets and evaluates bidding itself, according to ROAS (return on investment).


# Settings for automatic bidding

To set up automatic bidding for Heureka (CZ, SK) or Zboží or different comparison shopping sites, it is first necessary to import an XML feed, then create an export and insert the url of XML feeds into the Heureka or Zboží or different comparison shopping sites administration. Choose Bidding of Products

![](/files/JJUSJrtiVx3hGUi1sQeC)

Next, click the Link Export to Bidding button

![](/files/Atg106OLx4lzpC40PUl3)


# Pricing


# Why Pricing?

Do you wish to revaluate all the items you sell, even several times a day? Unimaginable in a old fashioned stores, but a effortless task in on-line store. The magic is finding the **right price** . Our Pricing module will help you with that. It will do most of the work for you. You just **choose a strategy and set rules** at the beginning.

Pricing in Conviu automatically takes care of evaluating and calculating optimal sales prices against your competition. You can choose Pricing via Heureka API or Zboží API.

The most important is finding the right price. Our Dynamic Automatic Pricing module will do most of the work it does for you. You just choose the strategy at the beginning and set the rules.

Minimum and maximum price limits can be set for all pricing strategies. And of course they can be combined. You will probably choose another strategy for your TOP products and another for the longtail.

When you put goods in an action leaflet, whether printed or e-mail, you will need to fix the prices for a while. The module therefore allows for the possibility of setting fixed prices for the selected period. Another option is to set rules when which item should be automatically sold.


# Pricing strategies

Conviu has a tool for all pricing strategies. Using the knowledge of competitors' prices on comparison shopping site, you can choose from several interesting strategies for your automatic pricing:

**Ranking by a price** - For example, you set to be the third from all the sellers, or the cheapest of those in stock.

**Prices by choosen competitor** - You can set to always be $ 1 or 3% cheaper than your chosen competitor.

**Profit margin Maximization** - Price is adjusted based on competitive prices, demand elasticity, and your purchase prices to maximize your profit margins and, therefore, your operating profit.

**Maximize revenue** - If you want to be aggressive and gain more market share, you need the right prices. Conviu's pricing also makes sure you don't sell too cheaply, so you don't lose money unnecessarily.

Pricing is possible according to Heurek API or API Zboží. Setting up any selected strategy is very easy in Conviu.


# Other

{% content-ref url="/pages/Sokx9cjQ79th50b7A9rG" %}
[Suspension of the organization (e-shop)](/other/suspension-of-the-organization-e-shop)
{% endcontent-ref %}

{% content-ref url="/pages/MUYZitpthIFvMpXgKkE7" %}
[Deleting an organization (e-shop)](/other/deleting-an-organization-e-shop)
{% endcontent-ref %}


# Suspension of the organization (e-shop)

If you want to temporarily deactivate your e-shop, write to us at <info@conviu.com>.&#x20;

We will suspend any changes you have made and reactivate them upon request. It is not necessary to cancel the organization (e-shop).


# Deleting an organization (e-shop)

We're sorry about that. We will be happy if you send us a feedback at <info@conviu.com>.&#x20;

We are constantly trying to improve the application.&#x20;

To delete an organization, go to the settings of the organization you want to cancel.

![](/files/HL5pE9UbG1fF7scpboxd)

Go to the Actions tab and click Delete this organization.

![](/files/oA2jZw3f0DVk50yVh0Zo)


# Add-ons


# Upgates

Setting export of orders from Allegro, Kaufland or Heureka Marketplace for import into Upgates

In the Upgates administration, in Addons section, search for the Conviu add-on, activate it, and confirm your selection.

<figure><img src="/files/mOl4dTJmFmG3nxrORZDn" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/J9kOG5i5OyRzjqVWmYTa" alt=""><figcaption></figcaption></figure>

You will be taken to the Conviu login page and enter your login details into the application.

<figure><img src="/files/K56vexi053RRlHoTHNAT" alt=""><figcaption></figcaption></figure>

Join the account to your organization and click Connect selected accounts.

<figure><img src="/files/mLJbnEwQLkoafYhddpKi" alt=""><figcaption></figcaption></figure>

Set up the export in Conviu for the Marketplace from which you want to copy orders from the e-shop.

In Data sources for export, select the Marketplace. In step 2. select Upgates, in step 3. select Upgates API. Finally, name the export and click Create export.

<figure><img src="/files/97cWkariRJScmm0IzJQK" alt=""><figcaption></figcaption></figure>

After setting up export in Conviu, orders from the selected Marketplace will be transferred to the e-shop within minutes of their creation.


