# Add an element

Use this option if you need to add an element to XML. The following situations are examples:

* Gift (GIFT element). If you do not have a gift in XML, even though the gift will be set in the e-shop, it can be created and added to XML. See Gift Addition Policy
* Another example is creating a CUSTOM\_LABEL element for Google Ads or Sklik. Most standard XML exports do not contain these elements. See How to Create a Custom Label - g: custom\_label